While working as a Freelance Art Director for Digitas I designed and often helped produce banner campaigns, including this one for Ameriprise Financial.
As an Associate Creative Director at Igicom I led a team of Art Directors and Designers that, working closely with the programing team, created ecommerce websites for about twenty Bookspan Book Clubs.
The Bookspan Book Clubs had a catalog-based business model; our team brought clubs on-line. This project was fascinating because of the challenges associated with bringing the unique book club pricing and rewards system online. I managed this intense long term client relationship which involved educating the client and making almost weekly presentations.
Igicom specialized in interactive usability. As an Associate Creative Director, I led the team responsible for redesigning the company website. Our goal was to create an exceptional user experience for clients and potential clients, but also to educate them on the critical role usability plays in how we interact with functional devices – from stove-tops to smartphones.
While working as an Art Director at Fry Interactive I designed conceptualized, created illustrations and interfaced with the client on this humorous and light website for Wish-Bone salad dressing’s “Just 2 Good” low calorie salad dressing.
This was one of a series of websites I created for Unilever Brands while at Fry Interactive. Others included Ragu Pasta Sauce and Gorton’s Fish.
Alpha USA sells it’s popular Alpha Course to pastors and church leaders, most of whom are very busy — even spread a little thin. I designed, conceptualized, wrote the copy (and even marked up and photographed the pictured planner) to appeal to pastors with a busy schedule who still hope to increase their church’s membership.
Rosetta Books needed designs for their e-book collection of classic and cult titles. M.C. Beaton’s books are Victorian period romances and Rosetta Books wanted to reflect that look of the era without stuffiness — and with a very quick turn around time. I created thse bright graphic illustrations to offset the more traditionally Victorian cover template.
I designed a series of e-cards that Net Aid, a global anti-poverty inititive, used for a unique digital holiday fundraising campaign.