Bookspan Book Clubs (A Division of Time Warner)


As an Associate Creative Director at Igicom I led a team of Art Directors and Designers that, working closely with the programing team, created ecommerce websites for about twenty Bookspan Book Clubs.  

The Bookspan Book Clubs had a catalog-based business model; our team brought clubs on-line. This project was fascinating because of the challenges associated with bringing the unique book club pricing and rewards system online. I managed this intense long term client relationship which involved educating the client and making almost weekly presentations.