American Express, “My Life. My Card.”


As a freelance Art Director at Digitas, I worked on a team that created this unique auction website for the American Express, “My Life. My Card.”

The site featured mini movies that advertised once-in-a-lifetime experiences which American Express customers could bid on.  These experiences included a week on a staffed yacht, golfing with Tiger Woods, backstage passes to meet the Rolling Stones and other high-end bucket-list adventures.

I conceptualized, storyboarded and created the auction’s mini movies and helped design and produce the rest of the site.