Great Lakes Graze creates custom charcuterie boards pairing Northern Michigan cheeses with local wines. Nestled on the beautiful Old Mission Peninsula — with views of both Traverse City bays — they needed a logo for engraving on their boards that reflected the serene beauty of this farming community.
After an initial brainstorming session, I developed a series of sketches highlighting the bucolic charm of Old Mission: cherry trees, vineyards, rolling fields, and glimpses of the bay.
The client loved the direction and decided to incorporate the sketches into the final design. I explored a variety of type treatments and added vector illustrations inspired by traditional European cheese logos.
the client chose#4, below, a pastoral scene framed by vineyards and cherry trees with a view of the water, paired with an elegant script font to evoke warmth and craftsmanship.
