When I began designing for My Pet Chicken, the company specialized in rare and unusual poultry breeds — but there was a challenge: there weren’t enough high-quality photos of these breeds, especially chicks, goslings, and ducklings, and the few that existed were expensive to license. I solved this problem by creating a fun, vibrant illustration style that became a hallmark of the brand.
I designed, illustrated, and often animated banners to promote newly hatched chicks, ducklings, goslings, hatching eggs, and pullets (teen chickens). These banners were featured across email campaigns, website promotions, social media, and digital ads, helping drive sales for both seasonal and year-round offerings.
From playful, hand-drawn illustrations to lively animations paired with clever, engaging copy, I created designs that captured the charm of backyard flocks while keeping every banner eye-catching, cohesive, and on-brand. By resizing and optimizing assets for multiple platforms, I ensured a seamless visual experience across all customer touchpoints.
