Designing banners for My Pet Chicken was pure creative fun — second only to illustrating their adorable chick campaigns. When I first began working with MPC, there was a shortage of high-quality photos of the rare and specialty poultry breeds they sold. To solve this, I developed a playful, vibrant illustration style that became central to the brand’s identity.
I went on to illustrate and design dozens of banners for email newsletters, social media, and digital ads. In addition to creating the visuals, I often wrote or adapted copy to complement each concept, ensuring every banner felt cohesive, eye-catching, and on-brand across all platforms.
