At My Pet Chicken (MPC), holiday promotions were a major driver of sales and a chance to delight the brand’s loyal following. Early on, there was a shortage of high-quality photos of the specialized poultry breeds MPC sold, so I began illustrating seasonal banners to solve the problem and create a distinctive visual identity for the brand.
I designed and illustrated playful, humorous banners that brought holiday campaigns to life. Each design was adapted across email marketing, digital ads, and social media, ensuring a consistent and eye-catching presence across every platform.
The holiday illustrations became especially popular with customers, and MPC often received feedback from fans who said they opened promotional emails just to see the artwork. Because of their success, we licensed several of the designs to sell as holiday gifts, turning seasonal promotions into a lasting revenue opportunity.
